Independent concept study
PetrolHedds
A fictional motorsport brand
Visit portfolio edition
- Role
- Art direction, interaction design, and development
Make the object useful.
The study began with a gas can and the visual language of motorsport. Its central object needed to do more than decorate a landing page.
Give each side a story.
Selecting the can opens an interactive view. Its four sides introduce the fictional business, turning rotation into a way to explore the content.
Explore by hand or keyboard.
Visitors can rotate the can, change its finish and select a story with drag, keyboard controls or labeled buttons. Static fallbacks retain the content when 3D is unavailable.
A working concept, ready to explore.
The public portfolio edition preserves the interactive study. Business details are fictional, with no affiliation to Formula One or any racing series.
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