Portfolio edition
Clay Dazing
Handmade jewelry
- Role
- Storefront strategy, design, and development
Keep the maker in the shop.
Clay Dazing needed room for a growing jewelry catalog without losing the color and handmade character of the work.
Let the pieces lead.
Product photography leads the storefront. The rainbow identity carries through the shop, with separate paths for jewelry and wine charms.
Give browsing a clear next step.
Product pages connect images and item details with a cart and checkout flow. Reusable layouts accommodate new pieces across phone and desktop screens.
A storefront prepared for new collections.
The new storefront brings product discovery, item details and shopping tools together. Checkout and order handling are implemented; the final store switch remains a separate launch step.
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